Sweden's LOUUD faces up to reality on broken-dream pop debut single "Fools"
London-based Swede Louise Udin, aka LOUUD, is releasing her debut single on Friday, and it's a fragile beauty.
Having honed her song writing skills at Rytmus Musikgymnasiet (like fellow alumni Tove Lo and Robyn) and London's BIMM, LOUUD is now ready to unveil "Fools".
With a shimmering pop-rock sound which recalls Fleetwood Mac or Lykke Li at her most playful, Udin's smooth voice floats over a forceful backbeat, fluttering electronics and a spidery guitar riff to make a beautiful whole which belies the song's themes.
"Fools was written about the struggles of fighting for a relationship that was meant to come to an end," says LOUUD. "It´s about giving someone countless last chances and feeling foolish after a break up. This song means a lot to me and I think many people can relate to it."
With an EP on the way, "Fools" sounds like it could be the start of something special for Udin as LOUUD.
- Adult Leisure announce forthcoming debut album, The Things You Don't Know Yet
- Ashnikko shares horsegiirL remix of "Itty Bitty"
- Softcult return with new track, "Pill to Swallow"
- PinkPantheress explores a transatlantic love affair on "Stateside"
- Kali Uchis presents new single, "ILYSMIH"
- Zara Larsson returns with new single, "Pretty Ugly"
- Sasha Keable releases new track, "Act Right"
Get the Best Fit take on the week in music direct to your inbox every Friday
Prima Queen
The Prize
Femi Kuti
Journey Through Life
Sunflower Bean
Mortal Primetime
