Up All Night with ASOS
It’s midnight. The cool kids are hanging out in the kitchen. The party animals are tearing it up in the living room. The bath tub has become the set of an impromptu photo shoot. A friend of a friend has just turned up with five of their friends. Ahhh house parties, we do love you and we’re not alone. ASOS it turns out are planning the ultimate house party.
Today at 6pm they’ll be hosting the world’s first global online house party. Global pop star Jessie Ware is going to be there with a string section, Warp signing Mount Kimbie are going to be there, Kitsuné darlings IS TROPICAL and Leeds born beat marker Eliphino too and of course, absolutely everyone is invited. Live performances and DJ sets will be taking place across Australia, North America and the UK and all the action can be streamed here from 6pm.
Just like a real life house party, the talking will happen in the kitchen with each artist being interviewed, the performances can be seen in the living room, and a live party selfie competition will take place in the bathroom via Instagram. Sets will be released throughout the evening but unlike real life though, the more people who gate crash the better, as the number of people visiting the site and spreading the party across their social networks increases, they might just be treated to an exclusive performance from Jessie Ware featuring a new exclusive track. The more partygoers, more fun essentially.
Dedicated to showcasing the best in new music, ASOS’ All Nighter is part of the wider ASOS #TonightIs campaign which was launched in September and is a series of daily happenings hosted on the ASOS website designed to inspire people to make the most of every day – and night. Tune in here. RSVP via Facebook.
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