Vampire Weekend name new album in New York Times classifieds advert

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Vampire Weekend have revealed the title to their upcoming new album through a rather original PR method.

Not happy to simply tweet the name or send out a press release, the indie fourpiece posted a classified advert in the NY Times that simply read “Modern Vampires Of The City”.

Fans began to speculate when they noticed it fitted in to the ‘MVOTC’ acronym the band had previously posted on their official website.

And now the band have confirmed suspicions, unveiling the artwork to the LP above.

The band will follow-up 2010′s Contra with this new effort produced by Ariel Rechtshaid (Usher, Charli XCX, Glasser) on 6 May (UK)/7 May (U.S).

Singer Ezra Koenig recently spoke to Q Magazine about the story behind the yet-untitled LP:

“We created some characters on the first record, some of which are real people, some of which are ourselves, so it’s not so hard to keep following them and see what their concerns are now and how their lives have changed.”

Koenig also revealed the record will have a more “dark” and “organic” sound.

Contra reached top spot in the U.S and #3 in the UK. Check out the advert in question below: