"Girl is not a genre, it’s a gender": LCMDF hit out at the Finnish music patriarchy on "Rookie"

"Then he offered to re-write our album. I thought that was the worst idea ever, so I wrote a song to him."

"Rookie" meshes the forward-moving bubblegum pop sound the Kemppainen have been making lately with a punk-as-fuck spirit and pure, simple common sense. It's the most perfect two minute and thirty seconds you'll hear in 2015 too.

"The metal scene I'm singing about represents the old-school male dominated music business in Finland," adds Emma "I’m done with the fact that several music festivals don’t book a single female act. I'm done with being compared solely with other female acts."

"Girl is not a genre, it’s a gender. I’m done with a best before date for female artists. I’m done with women earning less than men."

"And I’m done with not speaking about this."

A video is set to follow for the track, with more new material in the spring.